Croissant in a branded Brew & Bun paper bag
Croissant in a branded Brew & Bun paper bag
Croissant in a branded Brew & Bun paper bag

Brew & Bun

INDUSTRY:

Coffee and Bakery

CLIENT:

Brew & Bun

YEAR:

2025

EXPERIENCE:

Branding, Packaging, UI

about.

Brew & Bun is a contemporary coffee and bakery brand concept that blends vibrant energy with clean, accessible design to create an inviting urban ritual around coffee and fresh bakes.


Brew & Bun cleverly captures the core offering in a simple, memorable way. “Brew” stands for expertly crafted coffee, while “Bun” represents warm, delicious bakery treats.

Storefront with Brew & Bun signage
Storefront with Brew & Bun signage
Storefront with Brew & Bun signage
Inside of a café Brew & Bun
Inside of a café Brew & Bun
Inside of a café Brew & Bun
typography and colour.

The vibrant blue establishes a distinct, modern presence, fresh, energetic, and trustworthy, full of personality standing apart from the earthy palettes common in coffee shops.


A refined serif paired with a clean sans‑serif builds a balanced hierarchy that feels sophisticated yet contemporary. The modern serif brings elegance and craft through fine details, while the geometric sans‑serif, set with wide tracking, provides clear support that lets the wordmark lead without distraction.

Color palette of the brand
Color palette of the brand
Color palette of the brand
Typefaces of the brand
Typefaces of the brand
Typefaces of the brand
Proportions and spacing of the logo
Proportions and spacing of the logo
Proportions and spacing of the logo
process.

I began by researching café and bakery brands to define a unique visual voice, vibrant and modern. I paired a lively blue palette with a refined serif and a clean sans-serif for a distinctive identity full of personality.


I developed the logo and core assets in Adobe Illustrator and to visualise real-world applications such as signage, cups and packaging, I used Adobe Photoshop and Google Nano Banana AI-generated images, which allowed me to test ideas quickly and show the brand in context without expensive photo shoots.

To conclude the project, I created the app interface with Figma.

Figma screenshot of the app grid
Figma screenshot of the app grid
Figma screenshot of the app grid
Photoshop screenshot of branded material
Photoshop screenshot of branded material
Photoshop screenshot of branded material
Freepik AI screensot of AI generated images and ideation
Freepik AI screensot of AI generated images and ideation
Freepik AI screensot of AI generated images and ideation
result.

I delivered a cohesive brand identity and a suite of launch‑ready assets designed to move customers from street discovery to repeat visits, with a vibrant blue, responsive logo suite, and clear typography ensuring standout recognition and effortless readability across signage, menus, packaging, social media and mobile app.

Man tying a blue apron and wearing a branded Bre & Bun t-shirt
Man tying a blue apron and wearing a branded Bre & Bun t-shirt
Man tying a blue apron and wearing a branded Bre & Bun t-shirt
A girl looking at Brew & Bun menu
A girl looking at Brew & Bun menu
A girl looking at Brew & Bun menu
Brew & Bun social media posts
Brew & Bun social media posts
Brew & Bun social media posts
Person getting a croissant out of a branded Brew & Bun paper bag
Person getting a croissant out of a branded Brew & Bun paper bag
Person getting a croissant out of a branded Brew & Bun paper bag
Box branded Brew & Bun full of patries
Box branded Brew & Bun full of patries
Box branded Brew & Bun full of patries
Barista pouring latte art into a coffee cup
Barista pouring latte art into a coffee cup
Barista pouring latte art into a coffee cup
Customer enjoying iced coffee
Customer enjoying iced coffee
Customer enjoying iced coffee
Customer enjoying coffee in a bakery setting
Customer enjoying coffee in a bakery setting
Customer enjoying coffee in a bakery setting
Two frames on the wall promoting two house specials
Two frames on the wall promoting two house specials
Two frames on the wall promoting two house specials
A phone and coffee cup showing the Brew & Bun order online app
A phone and coffee cup showing the Brew & Bun order online app
A phone and coffee cup showing the Brew & Bun order online app

Available For Work

Email adress

Linkedin

Thanks for stopping by!
Let’s connect and bring great ideas to life.

All rights reserved,

Emanuel Machado ©2025

Available For Work

Email adress

Email adress

Linkedin

Thanks for stopping by!
Let’s connect and bring great ideas to life.

All rights reserved,

Emanuel Machado ©2025

Available For Work

Email adress

Email adress

Linkedin

Download CV

Thanks for stopping by!
Let’s connect and bring great ideas to life.

All rights reserved,

Emanuel Machado ©2025