Everest Card
INDUSTRY:
Finance
CLIENT:
Everest Card
YEAR:
2023
EXPERIENCE:
Branding & Identity, UI
about.
Everest Card is a Luxembourg-based neobank tailored to startups and small-to-medium enterprises. In this showcase, I present some of the work I created, including design assets for social media, a logo animation, and both digital and print campaign materials. I'll also highlight the inconsistencies and design issues I identified, along with the solutions I developed to address them.
challenge.
I found the existing design language to be inconsistent, particularly in the use of illustrations, which mixed flat graphics, 3D illustrations, and realistic 3D mock-ups. This inconsistency made the brand feel dated and somewhat generic. On top of that, the visual identity lacked a human element, which made it feel cold and impersonal.
Here are some examples:
process.
For the Everest Card rebrand, I followed a structured design process that combined strategy with execution.
Using Photoshop and Illustrator, I developed the refreshed brand identity and visual assets, while After Effects allowed me to create engaging motion graphics and animations that brought the brand to life.
I then used Figma to design and prototype the new website, setting clear limits on the number of colours and fonts to ensure consistency.
results.
The outcome was a refreshed brand identity that feels modern, consistent, and visually appealing. I resolved the inconsistencies across their communication and user interface, creating a cohesive design system that strengthens Everest Card’s overall presence.
My goal was to bring more consistency, while also introducing a warmer, more human aspect to inspire trust and give the overall identity a contemporary, approachable feel.
